Hey Reader,

There's a moment I watch happen at almost every retreat.

A CEO spends the day getting clear. The ideas turn into action steps, the quarter finally makes sense, and she walks out lit up in a way she hasn't felt in months.

Then she goes home to tell her team.

And somewhere between her head and their inbox, the whole thing flattens into a list of tasks nobody understands the reason for.

The overwhelm of coming home from a big planning day usually isn't a planning problem or a follow-through problem. It's a translation problem.

​This week on Promote Yourself to CEO, I sat down with Elise Arsenault and her right hand, Priscilla Leonard, who run The Global Actor together. ​

For years Elise came home from the retreat alone, carrying a quarter's worth of decisions she then had to translate and hand off and hope landed. She called that feeling instant overwhelm. Then she stopped coming alone.

​In this week's episode, I'm getting into:​

→ What actually shifts when your operator is in the planning room instead of getting the six-hour download afterward

→ Why your team commits to a plan they helped build and quietly resists one they were handed

→ The reason Elise stopped believing the whole business would fall apart if she stepped away for a week

→ How two people who have never once met in person run a tight operation across a whole team

→ The ten-year-old detail Elise still hasn't fixed, and why she's right to leave it alone

I've run a virtual team for years, so watching two people who have never been in the same room build something this clean hit home. It's something I want for every CEO I work with!

Racheal