Why my best year ever still left me feeling like a failure

Hey Reader,

I once had the best year of my business and spent it convinced I was failing.

A women who the same time as I had just crossed seven figures in revenue. She had moved into a dream house and opportunities arriving faster than she could post about them.

Meanwhile, I had a newborn on my hip, twin toddlers, and a nagging voice telling me I was just as smart as she was, so the problem must be me.

I wasn't the problem.

My young family wasn't the problem.

Patriarchy in Pink was the problem.

This was the beginning of the 'Girl Boss, Boss Babe, Boss Lady' era and wow did it set off all my comparisonitis!

But underneath the rose-gold scripty font empowerment, it sold the same model women have always been handed: hustle harder.

What wasn't so overt - the assumption that while you were building your girl-boss-fempire, your life was just magically handled for you behind the scenes.

Years later I found out what had been sitting behind her business that never showed up in a caption on Instagram. Silent partners funding her growth. Lots of stress in her relationship. Churning through team members due to insane launch schedules.

That's why Patriarchy in Pink is so dangerous.

It sells the entrepreneurial dream without changing any of the underlying systems that trapped us in the first place.

It sells us an aspirational lifestyle without acknowledging what the business really looks like behind the scenes.

The dream was completely disconnected from my reality.

And I'm not the only one - around 45% of mothers are their family's breadwinner. So when a business model quietly depends on support or resources you don't have... it's easy to feel like a failure.

And it's even easier to believe that you didn't want it enough or that you need to work on your mindset.

​That's why today, I'm deconstructing everything that the Patriarchy in Pink promises women entrepreneurs (and what to watch out for).​

My goal for this episode?

That you start seeing how women's entrepreneurship has been sold to us through the language of feminism and empowerment, but without actually challenging the infrastructure that has systemically held us back.

And that's also why I'm hosting The CEO Ceiling Assessment coming up on Tuesday, October 20th at 12PM ET.​

Your business will never be sustainable if everything is built on the assumption that there is a 100% unlimited supply of YOU.

Together, we'll go through a structured assessment of 5 different domains where women entrepreneurs tend to become the bottleneck in their business.

Once you assess each of these 5 areas either πŸ”΄ 🟑 🟒, you'll have clarity on where you need to focus first and exactly what can help unblock that bottleneck.

Racheal

PS - Here's what other CEOs shared after attending the CEO Ceiling Assessment workshop in the spring:

Thank you for this workshop! It was a huge help.
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I've been reading your emails, and even made "capacity" my word of the year. I've been trying to figure out the capacity problem on my own. Part of me feels so ready to go, and when I look at my calendar, I technically have time especially now that my kid is in school.
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But I also feel like I have so little time for my business. I regularly have people asking me to volunteer my time for different organizations and I just keep spreading myself too thin.
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I'm so glad you held this workshop. It was exactly what I needed to figure this out.

Promote Yourself to CEO

Ready for practical, profitable strategies to sustainably scale your business - without sacrificing your life, your health, or your sanity? Join Racheal each week on Promote Yourself to CEO for masterclass style podcast episode full of no BS insights to grow your business.