Hey Reader,

It's the first week of June, the kids are home, your clients are switching on their out-of-office replies, and every cell in your body is telling you to put the business on the back burner until fall.

And you should ABSOLUTELY take time off for a real vacation - one where you can unplug and completely restore yourself.

But there's a real difference between a slower season and a season where you vanish completely.

The version of you who disappears this summer becomes a future you scrambling in the fall.

Marketing dried up. No clients in the pipeline. Head barely above water in the exact season you were counting on to carry you into the holidays.

That September chaos usually isn't a fall problem at all. It's a planning decision you made back in June, when you decided summer didn't count.

​This week on Promote Yourself to CEO, I'm making the case that summer is a season with a job to do, and walking through how I use a slower few months to build the capacity fall is about to demand, while still taking real time off with my family.

​In this week's episode, I'm getting into:​

→ Why a slower season and a stalled-out one look identical from the outside, and how to tell which one you're in before it costs you

→ The Target trick for reading your clients' attention months ahead, so your next launch doesn't land flat while everyone's packing the minivan for the beach

→ The one summer capacity project to pick (and why trying to do all of them is the move that backfires)

→ What "hire slow, fire fast" asks you to start in June, not the week you're already drowning

→ How I get four to eight weeks ahead of my marketing without running a single thing on willpower

This shift is how I'll be leaving for nearly a month in Italy in just over a week with my entire family while my business continues to hum right along.

It's not about more hustle! It's about working WITH the seasons so you maintain momentum!

Racheal

PS - If the Mid-Year Review showed you the plan, the On-Demand CEO Retreat is how you build it, at your pace, around your summer instead of on top of it.

​🖥️ The On-Demand CEO Retreat is bundled right now with the Client Growth Engine™, the first system we install in every business inside The CEO Collective®. You map your 90-day plan and the marketing engine that fills it in the same pass.

This is the last time the bundle will be offered at this price point, so if it's been sitting on your list, grab it before the summer's out.

PPS - This episode picks up right where the last two in the summer series left off. Notes to Future Me is the calendar habit that keeps you from overcommitting the moment things get busy, and the Mid-Year Review is where the whole thing starts. There's a free workbook with that one that walks you through mapping the real capacity you have for the rest of the year, not the capacity you wish you had.