At our most recent CEO Retreats, there were so many conversations with small business owners who were facing similar challenges.

• Sales had massively slowed down over the last few months (if not over the last year)
• Frustration with team members who just weren't getting things right (and requiring a lot of the CEOs time to manage)
• Overwhelm with the onslaught of news about the economy, policy changes, and political noise hitting us daily.

Small businesses are under immense pressure, now more than ever, leaving the CEOs feeling like they just don't know what the right move is.

As we dug into the challenges everyone was facing, it became crystal clear to me that we all had this in common - something has to change.

It is time for tough conversations and tough decisions.

There comes a point when we've tried to fix the issues in our business, but for whatever reason, it's just not working.

And admitting that often means that we have to make the hard call that is in the best interest of the business... but first we need to get crystal clear about what's really going on.

​That's why I'm kicking off a series here on the podcast and hosting a brand new workshop all about Tough Calls, Conversations, and CEO Decisions.​

​In today's new Promote Yourself to CEO podcast episode, I share:​

➡️ Why small business owners are always the first to feel the impact of economic uncertainty (and need to know to quickly adapt and adjust before they run out of options).

➡️ The hidden cost of decision fatigue (and how it drains your ability to make big, CEO-level calls).

➡️ What leaders and prolific creators do differently to protect their cognitive capacity so they can stay laser focused on their most important work.

➡️ How to create space in your business for the decisions that really matter.

This isn’t about working harder or doing more. It’s about setting up frameworks so you can make smart decisions without the second-guessing spiral or “what if I’m wrong” trap.

Because the truth is - waiting to make the hard call is often more costly than the decision itself.

If this has been weighing on you, this episode will feel like a deep breath and a reset.

To your clarity & confidence,
Racheal Cook

PS - If this episode resonates with you, then you’ll definitely want to join me for my upcoming workshop: Tough Calls, Conversations, & CEO-Level Decisions on October 15th.​

I’ll walk you through creating your own CEO Decision Matrix - a framework that will help you confidently make the big calls in your business without wasting time, energy, or money on indecision.

Racheal Cook Founder of The CEO Collective​ Host of Promote Yourself to CEO Podcast​ ​​​​​

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