Hey Reader,

Every year, right about now, I start having the same conversation with my clients.

Summer is here. The calendar is about to get quiet. And they can already feel the dip coming, the one that shows up in the bank account in July when everyone is off at the beach and nobody wants to start anything new.

Here's what most people get wrong about that dip -

They treat it like the work dried up, so they discount, post more, chase harder.

But the work didn't disappear. Your potential clients just pushed it to the other side of their vacation, which means you can get the yes now, while it's quiet, and set the start date for the fall.

​This week on Promote Yourself to CEO, I'm walking through exactly how to pre-sell your fall without the ick.​

​Here's what I'm covering in this episode:​

→ How to proactively plan for the summer slowdown by pre-selling your programs or services (with a Fall start date)

→ How to position this as a WIN-WIN for you and your client (instead of feeling weird or icky about selling for something in advance of the actual start date)

→ The simplest, easiest way to make the invitation to your best-fit clients (and get those deposits & contracts in before they go on vacation)

→ Why your clients will be THRILLED for the opportunity to get on your calendar months in advance so they can actually make the most of their investment with you.

This truly is one of those simple strategies that can make a massive impact in your business - especially if you are planning to take your own vacation this summer!

As I'm typing this newsletter, I'm sitting at my desk in Richmond, VA, weeks before it will hit your inbox.

And when it does hit? I'll be living my best Under the Tuscan Sun life in Italy with my family.

I know that planning in advance doesn't seem sexy - but I'm here to tell you that when you are able to enjoy your summer AND your business hums right along? PRICELESS.

I'll be sharing even more about how I planned for this month long adventure in next week's episode.

Racheal

PS - If you want that system, the On-Demand CEO Retreat and the Client Growth Engine are bundled together right now!

The retreat walks you through the strategic thinking behind a proactive quarter, and the Client Growth Engine is the repeatable system that makes pre-selling something your business just does, not a scramble every summer. The price goes up at the end of June. Grab the bundle here.​

PPS - This is part of a summer series on using these quieter months on purpose. It picks up right where last week's episode on setting a summer schedule left off. If you missed it, catch up on the Summer Success Series here!​