For many small businesses, 2025 has been a challenging year.

Maybe you're seeing slower sales than you anticipated as people are taking more time to make big buying decisions.

Maybe your overall profits are lower than anticipated because expenses just keep going up and up.

And maybe every scroll through social media just makes you want to throw your entire business plan out the window and start over.

Before you do anything drastic... let's press pause and take a collective breath.

Because when things slow down, the problem isn’t everything. It’s usually just one or two key levers that need your attention.

In this week’s episode of Promote Yourself to CEO, I’m sharing the exact framework I use with my clients inside The CEO Collective to figure out what actually needs fixing in your business without burning it all down in a panic.

​Today, I'm sharing my go-to checklist to triage any business growth issue, so you know exactly what you need to focus on first, including:​
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➡️ The Leaky Bucket Problem: why focusing on bringing in brand new clients might actually be amplifying your missing profits.
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➡️ The Right Fit Offer: Do you actually need to change your offers (or is that just causing more confusion to your potential clients)?
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➡️ The Messaging Shift: If your messaging is the same as it was 5 years ago, this might be why your sales conversions are wayyyy down.
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➡️ The “Follow-Up Friday” Visibility Strategy: Why adding in high-touch to your marketing and sales strategy has a better ROI than posting 5x a day.
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➡️ The Business Experiment: Why treating your business like a science experiment is the smartest way to make strategic changes without blowing everything up in the process.

​Because here’s the truth: sales slowdowns don’t mean your business is broken. They mean it’s time to make smart, strategic CEO-level decisions.​

With clarity & calm,
Racheal

PS - If this episode hits close to home, join me TOMORROW October 15th for my free live workshop: Tough Calls, Conversations, & CEO-Level Decisions.​

I’ll walk you through creating your own CEO Decision Matrix - a framework that will help you confidently make the big calls in your business without wasting time, energy, or money on indecision.

And yes - I'll send out a replay to those who are registered.

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Racheal Cook Founder of The CEO Collective​ Host of Promote Yourself to CEO Podcast​ ​​​​​

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