Hey Reader,

The most recent CEO Retreat started off with two of my favorite questions:

How does CEO You show up in this season of life and business?

What does CEO You need so you can show up this way?

The conversation after these questions was telling of where women entrepreneurs really feel stuck.

No one asks for permission to set a revenue goal for their business, to try a new marketing approach, to launch a new offer.

But asking for what you really need to feel supported?

Suddenly, is it OK if you need a housekeeper? Or to have a solo day just for yourself? Or time to spend with local friends you do life and business with?

I've seen again and again that women put themselves LAST on their own to-do list. And as women entrepreneurs who are leading busy, full lives, raising families, caregiving parents, attempting to take care of yourself in the process...

... when you are last on the to-do list, you're running around on empty.

​You can't create a sustainable business plan that doesn't include taking care of YOU! That's why we're kicking off a new series on the podcast: The Matriarchy Would Never.​

I'm breaking down how the majority of business advice and best practices was designed by men for men with the built in assumption that there is someone at home, keeping everything running smoothly behind the scenes so you can grow your business.

That invisible assumption is the foundation of patriarchy and capitalism - and we are all watching in real time when the default setting of women as the safety net begins to fall apart.

​In this week's episode, I'm sharing:​

• The frustration I experienced early on in my business when most of the business advice didn't fit my context as a new mom of twins
• How one book completely opened my husband's eyes to why 'just give me a list to help' made me want to scream
• How a business built with a matriarchy lens would focus on putting YOUR NEEDS into your business plan
• Why I stopped looking at 'self-care' as a luxury and instead started looking at it as routine maintenance
• What's coming up in The Matriarchy Would Never series to help you finally design a business that fits your life

Listen on your favorite podcast platform

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As we officially kick off Q4, I'm actively reviewing my plan to ensure that not only am I well-resourced, but I'm also thinking through what my back-up plans need to include if I experience a flare-up or someone in my family gets sick.

Because I do not want to be the invisible safety net that everyone assumes can just 'handle it' when things go sideways.

To your success,

Racheal

PS - When you're the invisible safety net, it feels like you're always running on empty. That's where it's so easy to become the bottleneck in your business again and again.

In 50 minutes, we’ll run a structured diagnostic across the five capacity domains where service-based CEOs most commonly get stuck. You’ll rate yourself green, yellow, or red in each area and walk away knowing your actual constraints, not just a vague sense of overwhelm.