Hey Reader,

"I need more Spicy Rach."

That came from Gabi Day, founder of HypeMaam and the genius behind all my ads you see following you on social media.

She send me a list of nearly 100 questions to answer to get my hottest take on multiple topics. What do you actually believe about this industry. What pisses you off. What's something you refuse to do that is considered best practices.

It took me literally 6 hours but the results were gold. Gabi wrote ads from my answers, and best performing ads were the Spicy Rach versions. Every. Single. Time.

In a world where AI is making everyone sound the same, the biggest advantage we all have is our unique point of view.

​That's why I knew as I wrapped up this series, I wanted Gabi to join me to share her hot takes about AI, marketing, and why we all need to bring the 'Spicy Rach' into our brands. ​

​In this week's episode, Gabi and I talked about:​

• The exact note Gabi gave Racheal about her content, and why the spicier ads are the ones that perform
• What a “client cartridge” is, and why Gabi builds one before she will look at anyone’s ad account
• The one thing you have to finish before you let AI anywhere near your client work
• Why Gabi pushes 30 to 40 updates a day into her own frameworks, and what she is listening for
• The app Gabi named after her grandmother, and what it does at 10PM when a client is panicking

Listen on your favorite podcast platform

Listen on Apple Podcast

Listen on Spotify

Listen with Show Notes

If you have been keeping your distance from AI because everything you tried came back sounding like a stranger wrote it, this is the episode to listen to.

That's a wrap on Human First: AI for High-Trust Businesses! Hit reply and tell me what you took from the series and what you want me to get into next on the podcast.

Racheal

PS - Callan Faulkner's AI Employee Bootcamp starts Monday, September 29th, and I have mentioned her all through this series because she is one of the best AI teachers I've found.

If you register through my link, I'm hosting a live group call afterward where we'll break down what you learned and talk about applying it inside a relational, high-trust business.

And yes, that's my affiliate link. I may earn a commission if you register through it. I was sending people to Callan long before that was true.